Brief: This contemporary lifestyle boutique, was launching an online store and needed posters to communicate it’s online presence. The poster series had to adhere to the Late Modern design style.
Audience: 30-55, 60% female, appreciative of design and well travelled. The clients’s products were used as the only graphic elements. Each poster’s quirky tagline was carefully chosen to reflect the tongue and cheek style of Late Modern design while adhering to Walrus’s quirky and eclectic brand.